SOCIAL MEDIA MARKETING
Social media marketing is a long-term commitment and not just a marketing gimmick. How do you develop your
strategy? To begin with you need to determine your goals and objectives and then carry out a lot of research.
Social media marketing strategies will vary from business to business but one thing is clear: social media
marketing needs to have “all hands on deck” in order to be successfully integrated into your company’s goals
and objectives.
A well planned and social media marketing (SMM) strategy puts you where your buyers are. It gives you a voice out there and real time feedback on your products. Most importantly it builds customer loyalty and reaches a targeted audience. The great thing about a well carried out SMM strategy is that it requires very little financial investment from your side. There are various social networking sites where you can create profiles to connect with your target audience directly.
• Create a Facebook page. This media has around 500 million active users
• Create tweets and re-tweets on Twitter. The tweets about your products are quickly read and responded to by other users
• Create a profile on LinkedIn which is accessed by a variety of professionals and businesses and is
great for networking
• Blogs give you a wide platform to talk about key issues.
• YouTube gives you a media for sharing and viewing
• Podcasting can promote your products and services and is a way of staying in touch with new developments
